Grown-up UGC for discerning clients | Reaching mature audiences with spending power | Award-winning scripts
I run seasonedUGC, creating calm, story-led user-generated content for travel, hospitality, food and lifestyle brands.
My work is built on years of travel, writing and noticing the details that matter, combined with degree-level training in acting and scriptwriting. This leads to UGC with depth, restraint and taste, with a focus on documentary-style visuals, natural light and thoughtful voiceovers that feel informative, human and trustworthy.
With a background in travel writing and photography, I specialise in content that helps brands communicate why a place or product matters, with hook, but without hype, gimmicks or over-performance. This approach is particularly suited to sophisticated destinations, hotels and brands that value quality, craft and longevity.
The name seasonedUGC reflects both maturity and flavour: well-seasoned eyes, well-seasoned stories. I'm filling a gap for content aimed at curious, experience-focused mature adults with spending power, people who value authenticity over hype, prefer thoughtful recommendations, and appreciate brands that offer quality, craft and clarity. They lean towards slow travel, good food, culture, and products that make life simpler or more meaningful.
I'm available for destination, hotel and food UGC, product storytelling, testimonials and short-form documentary content.
Here's some UGC for Burleigh Court Hotel showing the quality of their restaurant. Music and lighting used to create the appropriate ambience. No need for a CTA, people know what to do if they like the look of a restaurant; sometimes a web link or a 'click here' are too heavy-handed.
Iconic Hotels hold an annual party that's the talk of the town. With this video I create nostalgia for last year's party that makes people want to get their names on the list.
I flew as a guest in Eva Air's Royal Laurel (Business) class in return for this UGC and a review on Tripreporter.co.uk. Simple visuals and transitions keep it looking real, not overly polished, while the relaxation and the pleasure of the food and beverage provision is casually emphasised.